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Hywin Gets Airtime in A News Program on Dragon TV


Since April 22, Hywin Financial Holding Group hasappeared on Dragon TV and has had the ad of its affiliate Hywin Wealth airedduring the Dragon News, a major live news program of the TV, to conveythe tenderheartedness, professionalism, and international charisma of thegroup. Hywin established the cooperation with Dragon TV this year and put onthe “Hywin Show” in a series of brand programs, such as the Dragon News, theNight Drama Prime Time, and the Weekly Drama Show, on the strong mediaplatform of the partner television. The cooperation fosters a brandcommunication matrix to enhance the brand image of the group in an all-roundway.